Who are Buy it Direct?

We've been a leading online retailer in the UK since 1999. We were one of the first websites in the UK to sell Laptops online and we quickly branched out to specialise in a number of different categories. We operate a range of websites specialising in laptops, TVs, kitchen appliances and nursery goods.

Our Mission

Our mission is to bring you the best possible deals from all the leading brands, whilst also offering the best possible service and advice through our specialist trained sales team who collectively have over 100 years experience! As a specialist we stock the largest range of products available with the most accurate information to make sure you’re getting the right product for you.

Over 1 Million Customers

We have over 1 million happy customers! Our distribution centre in South Normanton sends out over one thousand items every day and our trained advisors take over 1500 calls a day.

Click, Call, Collect

We want you to call us! Unlike other retailers we love to hear from our customers. If you need any advice or help with your order, you can call our trained advisors. You can also come and see us at one of our showrooms.


Laptops Direct

We’re the UK’s first choice for laptops!

We’re the largest online laptop specialist and we have all the best deals available from the biggest brands including Acer, Asus, Toshiba, Samsung, Sony, Hewlett Packard and Fujitsu Siemens.

If you’re not sure which laptop suits you best call our trained advisors, they’ll make a recommendation based on how you’ll be using the laptop.

For the biggest range, the lowest prices and the best service visit Laptops Direct.

Direct TVs

We offer a huge range of deals on all the biggest TV brands.

If you're looking for a TV from Sony, Panasonic, Samsung, LG, Toshiba, Sharp or Philips check out our latest deals online or give our trained advisors a call.

You can also get exclusive deals in our showrooms. Visit us in Huddersfield or South Normanton ask about our free warranty offers and latest special offers.

Appliances Direct

Save up to 40% off the RRP with Appliances Direct!

We specialise in both integrated and freestanding appliances with huge savings to be made on the biggest brands such as Bosch, Neff, Smeg, Baumatic, AEG, Hotpoint, Electrolux and Miele.

Most of our products are available on Rapid Delivery and our team of dedicated advisors are on hand if you require any assistance.

Bambino Direct

If you're looking to save on Nursery goods visit Bambino Direct.

Our huge range includes products from all the most popular brands such as Quinny, Britax, Bugaboo, Phil and Teds, Silver Cross, Chicco and Maxi Cosi.

Save up to 40% on the RRP and get delivery straight to your door.

We also have a huge range on display in our Huddersfield Showroom. Why not pop down and take a look?

Aircon Direct

We offer a comprehensive range of Portable Air Conditioners suitable for the home and offices. All our prices are lowest in the UK and we offer a Next Day Delivery service.

We also stock a range of Dehumidifiers, perfect for the winter months when your windows steam up.

Visit our site today for huge savings on Air Conditioners and Dehumidifiers.

Servers Direct

Experts in IT, we’ve been in the industry for well over 10 years. We’re a preferred partner for major manufacturers such as Hewlett Packard, Microsoft and we have a dedicated team of Engineers all Microsoft Certified and fully trained for the configuration, installation and technical support.

We offer a full range of server solutions for small/medium sized business and large businesses. Our trained advisors can tailor make solutions to fit your business needs.

Furniture 123

We make it easy to buy beautiful pieces of furniture. Browse our site to find what you need, contact our team of furniture experts with any questions, then buy with confidence through our secure website.

There is free UK delivery on everything, with many items delivered the next day (including beds, dining sets, sofas and desks).

We also offer a Price Promise, to ensure you get the best price, and a Money Back Guarantee for your peace of mind.

iView Cameras

CCTV is fast becoming the security method of choice for homes and business in the UK. With ever-increasing crime and budget cuts for the police it’s no wonder that residents and business owners are taking matters into their own hands.

We offer a huge range of CCTV cameras including tailor made packages ready for self installation. It’s easy to install and once in place you can even access your cameras via your smart phone or laptop!