The cybersecurity and privacy features make iPhone a winner in our eyes due to a range of security features, including facial recognition, finger authentication and their ability to stop apps from tracking your location and data, plus theyโre protected from viruses. Also, user experience is second to none, with additional features like Find My iPhone, iCloud storage and family sharing with parental controls. Pre-installed apps can even be removed for better performance, and thanks to Apple supporting iOS updates for up to 6 years, theyโll stay current for longer than Android Phones.
The newer models such as iPhone 13, iPhone 14 and 14 plus, iPhone 15 and SE are a worthwhile investment. This is because theyโve had feature upgrades like wireless charging, enhanced camera performance, and improved battery life. Theyโre now made from robust materials like titanium and ceramic shield technology and have better resistance to water and dust. These models hold their value well, making them a cost-effective option in the long run.
Battery life is seen as an important purchasing factor. Although most iPhone models feature optimised battery charging (from the iOS 13 update) designed to reduce ageing and improve lifespan, the newest iPhone 15 Plus and Pro Max models have the best battery life, taking over from the favoured iPhone 13 Pro Max. Even the iPhone 14 Pro Max isnโt far behind. But even if your battery health is at 80% or above, there are ways to maximise battery performance. Enabling Low Power Mode, keeping up to the latest software, avoiding extreme temperatures and surprisingly, not fully charging or allowing it to completely discharge.
Whether youโre looking to upgrade, replace or want to jump on the Apple bandwagon, our iPhones have something for everyone. From iPhone SE to iPhone Pro, iPhone Mini to iPhone Plus, weโve a wide range to suit your needs and more. Plus, along with other Apple products like AirPods, iMacs and Apple Watches, thereโs a whole Apple ecosystem to be explored, enabling you to use many devices seamlessly.