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About Us

We started from humble beginnings back in 1999 with a small shop in Huddersfield and we’ve quickly grown to become the UKs largest online laptop specialist. We’re still based in Huddersfield but we now have a huge head office which features a massive showroom showing off the latest laptops, netbooks, tablets, TVs and kitchen appliances. We also have a purpose built distribution centre in Huthwaite where we despatch well over 1000 orders every day!

We’re passionate about what we do and it’s our mission is to bring you the best deals in the UK from all the leading brands, whilst also offering the best possible advice through our specialist trained sales team who collectively have over 100 years experience.

We’re not going anywhere! Unlike some of our competitors we don’t have shareholders so we can focus on giving you our best possible deals and prices rather than trying to make money to pay bonuses! We’ve grown every year since entering the online market in 2000 and we don’t intend to stop. If you want to look at the other businesses we operate please click here to visit our Buy it Direct Group page.

Why our customers keep coming back

Click, Call, Collect

To ensure you enjoy the best buying experience on the web we've made ordering from us as simple and convenient as possible. You can search our entire product catalogue from the comfort of your chair at home and order at the click of a button – we'll even deliver straight to your front door or your place of work.


If ordering online isn't your thing you can give one of our trained sales team a call and they'll guide you through your purchase to make sure you get something suited to your needs. You can even do things the traditional way and come to collect your purchase at one of our showrooms. The choice is completely up to you.


After you've placed your order you'll receive an order confirmation, and one of our team will contact you regarding delivery details. You can then use our Order Tracking System to track the status of your order. We even offer a text messaging service; just fill in your mobile details when you order - it's that easy!


No Quibble Returns

No Quibble Returns

Worried you might have made the wrong choice? With our no quibble return policy you can send it back to us and get a full refund up to 14 days after you've received your order. Whether you've picked the wrong product or just changed your mind you can send your order back to us and you'll get all your money back. Click here for more information.

Buying for a business? Please see our commercial terms and conditions.

Dedicated Customer Support

Dedicated Customer Support

If you have a question, a problem or a query with anything you've bought from us then we want to hear it. We've got a dedicated customer support team ready and waiting to deal with any of your issues, so you can be confident that there's always help at hand. Either pick up the phone and give us a call direct or get online and send us an e-message. However you contact us, we'll aim to sort out any problem you have as quickly and effectively as possible.

Visit Our Showroom

Visit Our Showroom

Why not visit the largest laptop showroom in West Yorkshire? We’ve got the biggest range of laptops, netbooks and tablets available at the lowest possible prices. The huge warehouse attached to our showroom means we can hold more stock than anyone else! We’ve also got all the accessories you’ll need to go with your new laptop from bags to software and even security locks. Click here for directions.

Expert Advice

Expert Advice

Unlike our competitors, we want to hear from you! We have a team of experts on hand to help you choose the right laptop for your needs. Each and every order is checked by one of our team to ensure the products you've chosen are suitably matched, and if we have any special offers or alternatives that we think might be better suited we'll get in touch to discuss the options with you.

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