Stand out features

Camera.Mics.Speakers
The 12MP Centre Stage camera puts the spotlight on you — and keeps it there. Stay perfectly framed during video calls, even as you move around or when more people join your frame. And Desk View seamlessly shows a top‑down view of your workspace while keeping you onscreen. With studio‑quality mics and a six‑speaker sound system featuring Spatial Audio with support for Dolby Atmos, iMac provides an unrivalled video conferencing experience.

Display
With an expansive 24‑inch Retina display,5 iMac offers a brilliant canvas for multitasking, immersive movies and games, and more. The 4.5K resolution and 500 nits of brightness deliver crisp, clear details — that’s five times the resolution and nearly 70 per cent brighter compared with the bestselling 24‑inch all‑in‑one PC. And P3 wide colour brings whatever’s onscreen to life with over a billion colours.

Great powers come with great privacy
Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on‑device processing. So it’s aware of your personal information without collecting your personal information.

Performance
iMac takes a leap in performance and AI capability with the M4 chip. A faster CPU makes everything you do even snappier. An advanced GPU with hardware-accelerated ray tracing delivers unbelievably realistic graphics. The enhanced Media Engine lets you edit multiple streams of 4K video smoothly. Up to 32GB of faster unified memory enables frictionless gameplay and seamless multitasking across apps. And our powerful Neural Engine makes on‑device Apple Intelligence soar.
Ultra-Fast 360Hz Refresh Rate
Dominate every match with the lightning-fast 360Hz refresh rate. Whether you’re competing in esports or chasing high-speed action, the AW2724HF ensures ultra-smooth gameplay with zero motion blur. Every frame counts—and this monitor delivers them flawlessly for an unbeatable edge.
Blazing 0.5ms Response Time
React faster and stay ahead with the monitor’s incredible 0.5ms (GtG) response time. Eliminate ghosting and input lag to experience crystal-clear visuals, even in the most intense gaming moments. Precision and speed combine to give you the ultimate competitive advantage.
Stunning IPS Full HD Display
Enjoy vibrant colors and sharp details on the 27-inch Full HD (1920x1080) IPS panel. With wide viewing angles and accurate color reproduction, your games look as good as they feel—immersive, detailed, and true-to-life, no matter where you’re sitting.
Adaptive Sync for Tear-Free Gaming
Say goodbye to screen tearing and stuttering with AMD FreeSync™ Premium and NVIDIA® G-SYNC® Compatible technology. These adaptive sync features ensure seamless frame delivery, keeping your gameplay smooth and uninterrupted.
Sleek Alienware Design
Engineered with Alienware’s signature futuristic style, the AW2724HF combines performance with aesthetics. Its sleek, minimal bezels and bold design make it the perfect centerpiece for any gaming setup. Built for comfort, it also offers height, tilt, swivel, and pivot adjustments for the perfect viewing angle.
Built for Marathon Sessions
Stay focused during long gaming sessions with Alienware ComfortView Plus, a low blue light technology that reduces eye strain without compromising color accuracy. Combined with a sturdy build and ergonomic design, the AW2724HF is made to keep you in the game longer.