LG OLED evo C3 77" 4K Smart TV

Advanced OLED processor for enhanced sound and images
The new a9 AI Processor Gen6—the TV's brain—is a feature of the LG OLED C3. This cutting-edge technology, designed specifically for OLED, produces enhanced images using AI Super Upscaling and intuitively ensures the highest picture and sound quality. Additionally, the audio will be upgraded for a more cinematic experience.

Enhanced luminosity
No matter how bright or dark your room is, you may experience extraordinarily brilliant graphics thanks to an innovative light-boosting algorithm called Brightness Booster.

SELF-LIT by LG OLED evo engineering
Technology's apex is LG's self-lit OLED. The screen's self-lit pixels enable the best possible contrast, colour accuracy, and volume, as well as the sharpest, pixel-perfect details, for the ideal viewing experience. No matter where a person sits in the room, LG OLED delivers unmatched picture quality at any viewing angle so that everyone can experience the same gorgeous visuals. OLED technology's certified low blue light levels and flicker-free technologies also make for a safer and more enjoyable viewing experience. This translates to less eye strain during those long boxset viewing periods, heart-pounding championship contests, and hard gaming sessions.

Smart Platform
The LG OLED C3 is equipped with webOS, LG's smart platform, which supports a wide range of the top streaming services, including Freeview Play, NOW, Netflix, Prime Video, Disney+, and more. It also makes browsing and searching for things to watch incredibly simple, including via hands-free voice control. It's simple to find what you want with new Quick Cards depending on your interests, whether they be in gaming, sports, music, or even the home office. The LG Magic Remote may be used to handle the smart platform, and the LG C3's built-in Alexa can be used to control your smart home.

Fantastic moviegoing experience
The most immersive moviegoing experience comes right to your house thanks to LG OLED. Filmmaker Mode, along with exceptionally sharp images, crystal-clear audio, and excellent black levels, offer films just as the director intended. The pinnacle in full audio-visual immersion is delivered by Dolby Vision and Dolby Atmos, which bring breathtaking drama to every genre with stunning colour and contrast as well as 3D surround sound.

Strong gaming performance
With an amazing 0.1ms response time, minimal input latency, and enhanced processor speeds, the LG OLED C3 is the perfect match for next-generation consoles. It will give you the competitive edge. The C3 is equipped with all the professional tools you'll need to win, including 4K@120Hz, VRR, ALLM, and eARC, all of which are specified in HDMI 2.1, as well as G-Sync, FreeSync, Game Optimiser, and HGiG, which are all built in and ready to use right out of the box. On LG's webOS smart platform, Twitch is also easily accessible.

Amazing sporting experience
With unmatched picture quality at any viewing angle, regardless of where you are seated, LG OLED gives you the realism and intensity of the sports stadium experience at home. OLED maintains every aspect of the game in diamond-sharp focus regardless of how intense the action is thanks to exceptional picture quality, immersive sound (AI sound Pro), and smoothest motion (OLED Motion).