Samsung Crystal CU7100 43 inch LED 4K HDR Smart TV

1. Upgrade the picture and sound quality with a powerful 4K processor
2. Lose yourself in clear colour every time you watch.
3. Sound that tracks the action on-screen
4. Where the best of gaming comes together, all in one place. No console required.*
5. Discover an abundance of apps and services to simply enjoy.

Crystal Processor 4K
Think of the processor as the brain of the TV. It works in the background to improve the picture and sound of what you're watching. Simply relax and enjoy the content you love whilst the TV boosts the quality to 4K detail and adjusts the sound depending on what's playing. Streaming movies or watching live sport, you’ll really feel part of the action.

PurColour
Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.

Object Tracking Sound LITE
Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Gaming Hub
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required,** just turn on your TV and play.
"*Internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.
**Compatible controller required."

Smart TV powered by Tizen
With the best-selling Samsung Smart TV*, it’s never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps** – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you tailored recommendations.
"*Samsung TV has been ranked No.1 selling TV Brand for 16 consecutive years by Omdia.
** Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. "

Adaptive Sound
Whether you're watching dialogue, sports, the news or the latest blockbuster - your audio needs are different. Adaptive Sound recognises the content on screen and adjusts the sound to what you're watching. Whether the director’s intent is to make you feel like part of the crowd or centre stage, the TV will be sure to fulfil.

HDR powered by HDR10+
HDR - or High Dynamic Range – opens up previously hidden depth and detail in the lightest and darkest scenes. HDR is the range from the lightest to the darkest areas of the picture, and the wider the range the more lifelike the image. HDR10+ takes this to the next level by adjusting the HDR range scene-by-scene for a more lifelike viewing experience.

Auto Game Mode (ALLM)
Never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.

Works with...
Works with your compatible Bixby, Alexa and SmartThings-enabled smart devices and home appliances.* Make your TV the heart of your connected home, so that you can spend more time enjoying and less time doing.