Samsung QE77S90HATXXU 77" OLED 4K Ultra HD Smart TV – Cinematic OLED Picture, AI-Powered Performance & Elite Gaming
Transform your home entertainment with the Samsung QE77S90HATXXU 77 Inch OLED 4K Smart TV. Designed for truly immersive viewing, this premium Samsung OLED TV combines stunning OLED HDR+ picture technology, powerful AI-enhanced 4K processing, Dolby Atmos surround sound and ultra-smooth 165Hz gaming performance.
Whether you’re watching blockbuster movies, streaming the latest series, enjoying live sport or gaming on next-generation consoles, the Samsung QE77S90HATXXU delivers breathtaking picture quality, powerful sound and intelligent Smart TV features powered by Tizen OS.
OLED HDR+ – Incredible Brightness, Pure Blacks & Lifelike Colour
Experience exceptional contrast and cinematic realism with Samsung OLED HDR+ technology. The Samsung QE77S90HATXXU delivers deep true blacks, brilliant highlights and vibrant lifelike colours for an incredibly immersive 4K viewing experience.
Every frame is enhanced with remarkable detail, depth and clarity, allowing movies, TV shows and games to look sharper, richer and more realistic than ever before. From subtle shadow detail to dazzling HDR brightness, OLED HDR+ creates spectacular picture quality in every scene.
Glare Free with Real Black & Real Colour
Enjoy distraction-free viewing with Samsung’s advanced Glare Free technology. The Samsung QE77S90HATXXU minimises reflections and glare while maintaining stunning brightness and picture clarity throughout the day and night.
Real Black technology enhances contrast and shadow depth, while Pantone-certified Real Colour delivers accurate, true-to-life colours exactly as creators intended. Whether you’re watching football, films or gaming, every image appears more natural and immersive.
NQ4 AI Gen3 Processor – Intelligent 4K AI Upscaling
Powered by Samsung’s advanced NQ4 AI Gen3 Processor, the Samsung QE77S90HATXXU intelligently optimises picture and sound for premium 4K entertainment.
Using 128 neural networks, Samsung AI technology enhances brightness, contrast, sharpness, motion and audio in real time. Even lower-resolution content is intelligently upscaled closer to stunning 4K quality, ensuring a clearer, smoother and more detailed viewing experience across streaming platforms, live sport and gaming.
Dolby Atmos® – Immersive Cinematic Surround Sound
Experience powerful cinematic sound with Dolby Atmos. The Samsung QE77S90HATXXU creates multidimensional audio that surrounds you from every angle, delivering immersive home cinema sound.
Virtual top-channel audio enhances dialogue, music and action scenes with rich, room-filling sound that brings every movie, game and sporting event to life.
Motion Xcelerator 165Hz – Ultra-Smooth Gaming Performance
Unlock elite gaming performance with Motion Xcelerator 165Hz technology. The Samsung QE77S90HATXXU supports ultra-responsive 4K 165Hz gameplay with reduced blur, low input lag and incredibly smooth motion.
Perfect for PlayStation 5, Xbox Series X and high-performance PC gaming, this Samsung OLED gaming TV delivers fluid visuals and crystal-clear action even during fast-paced competitive gameplay.
AI Motion Enhancer Pro – Clearer Fast-Moving Action
AI Motion Enhancer Pro intelligently smooths fast-moving scenes to keep every moment sharp and easy to follow.
Whether you’re watching football, action films or high-speed gaming, the Samsung QE77S90HATXXU maintains clearer motion and enhanced detail for a more immersive viewing experience.
AI Football Mode Pro – Stadium Atmosphere at Home
Bring live football closer to reality with AI Football Mode Pro. The Samsung QE77S90HATXXU automatically optimises sound and picture settings for live sports viewing.
Enjoy enhanced crowd atmosphere, sharper motion and clearer commentary that recreates the excitement and intensity of being at the stadium.
Vision AI Companion – Smarter Entertainment Discovery
Samsung Vision AI Companion makes your TV experience more intelligent and personalised. Search for entertainment, discover recommendations, explore nearby restaurants and receive visual answers directly from your TV screen.
The Samsung QE77S90HATXXU uses advanced AI technology to create a more connected, intuitive and interactive Smart TV experience.
FreeSync Premium Pro – Smooth HDR Gaming Without Screen Tearing
Enjoy ultra-smooth HDR gaming with AMD FreeSync Premium Pro. The Samsung QE77S90HATXXU reduces screen tearing and stuttering while maintaining stunning HDR visuals and ultra-responsive gameplay.
Games appear smoother, sharper and more immersive with rich colour, enhanced detail and fluid motion performance.
Smart TV Powered by Tizen OS
Access all your favourite streaming services and entertainment in one place with Samsung Tizen OS. The Samsung QE77S90HATXXU includes apps such as Netflix, Disney+, YouTube, Xbox Cloud Gaming and Samsung TV Plus.
Enjoy personalised recommendations, instant access to movies and TV shows, plus thousands of free entertainment options through Samsung’s advanced Smart TV platform.
Why Buy the Samsung QE77S90HATXXU 77" OLED 4K Smart TV?
Samsung QE77S90HATXXU 77 Inch OLED 4K Ultra HD Smart TV
OLED HDR+ with pure blacks and vivid colours
Glare Free display with Real Black & Real Colour
Advanced Samsung NQ4 AI Gen3 Processor
Dolby Atmos immersive surround sound
Motion Xcelerator 165Hz gaming support
AMD FreeSync Premium Pro technology
AI Motion Enhancer Pro for smoother action
Smart TV powered by Samsung Tizen OS
Ideal for movies, streaming, gaming and live sport
Upgrade your home cinema experience with the Samsung QE77S90HATXXU OLED 4K Smart TV and enjoy stunning OLED picture quality, immersive sound and next-generation gaming performance on an impressive 77-inch display.
