Sony X90J BRAVIA XR 75 Inch Full Array LED 4K HDR Google Smart TV

• Deep, natural, beautiful pictures
• Vivid shades and realistic textures
• Cognitive processor
• Breathtaking contrast
• Contrast Booster
• XR HDR Remaster
• Advanced clarity
• XR 4K upscaling
• 4K XR super resolution
• XR Sound Position
• Acoustic multi-audio
• Voice search
• Google Assistant
• Works with Alexa

• Deep, natural, beautiful pictures
  Enjoy deep, natural, beautiful pictures from any angle with minimal light reflection. The advanced processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with Full Array LED panel, this technology delivers ultra-realistic pictures full of life-like contrast.
• Vivid shades and realistic textures
  See colors that are natural and beautiful to the human eye. The cognitive processor XR enables unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.
• Cognitive processor
  Powered by a cognitive processor XR, this TV reproduces color in a way that humans find beautiful. See a wider palette of colors with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.
• Breathtaking contrast
  Feel breathtaking contrast, just as in real life. Cognitive processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real-life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights.
• Contrast Booster
  By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.
• XR HDR Remaster
  With XR HDR Remaster, this TV can detect each object on screen, analyze its color and adjust contrast for even more realistic pictures. Object-based processing, powered by Bravia XR, takes precision to a whole level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth, and more. The result is exceptionally real scenes with greater depth, life-like textures, and natural colors.
• Advanced clarity
  Whatever the content or source, you'll enjoy entertainment in high resolution with XR 4K upscaling. Cognitive processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures.
• XR 4K upscaling
  Powered by a cognitive processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing. XR 4K upscaling accesses and utilizes a vast amount of data, analyzing patterns in scenes and recreating subtle details.
• 4K XR super resolution
  XR super resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Bravia XR processor precisely analyzes and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real-world detail and texture.
• XR Sound Position
  For an audio experience that matches how you sense the world, XR Sound Position brings you the reality of sound behind the picture.
• Acoustic multi-audio
  Acoustic multi-audio includes sound-positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience.
• Voice search
  Find your favorite content faster than ever using the power of your voice. With voice search, there's no more complicated navigation or tiresome typing - you just have to ask.
• Google Assistant
  Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations.
• Works with Alexa
  Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume, and more.

“This Sony BRAVIA TV features the Youview catch-up TV service, which includes BBC iPlayer, ITV Hub, All4 & My5”