Sony X90L 98 inch 4K Smart TV

To redeem your 5 Year Warranty you must register online at: www.sony.co.uk/promo/5yearwarranty

Great for sports, with bright, vivid scenes. This is the Sony BRAVIA X90L Full Array LED TV.

Sports fans, rejoice! Our Cognitive Processor XR understands how humans see and hear in real-life. For example, it recognises that you will be focusing on the player with the ball, and that the sound of the crowd should roar from all directions. Scenes are then recreated in your living room that are so realistic, you can see them unfold in front of your eyes and hear the action all around you.

Full Array LED breathes brightness and contrast into every competition. No more details overwhelmed by shadow or lost in blown-out highlights - just breath-taking contrast, colour, and depth - even when watching in daylight!

High-speed sports are smooth, clear, and blur-free on the X90L too, thanks to our trusted XR Motion Clarity technology.

Our Acoustic Multi Audio technology recreates immersive sound that appears to come from its original sound source, so you'll hear as a car races across the horizon or the sound of a cheering crowd from the sides, and feel closer to the atmosphere inside the stadium.

You can even take your home entertainment set-up to the next level with the Acoustic Center Sync feature, which synchronises your TV's audio system with the centre channel of a compatible Sony soundbar.

The smooth, aluminium Seamless Edge Bezel will harmonise with any interior while the 3-way aluminium wedge TV stand will offer ultimate convenience. 

Hundreds of movies are waiting for you on the BRAVIA CORE app! Exclusively for BRAVIA XR owners, you'll gain access to the Sony Pictures Entertainment library filled with the latest blockbusters and classics, watch in Pure Stream (the highest in streaming quality), enjoy the largest available collection of IMAX Enhanced movies, and be treated to behind-the-scenes Studio Access. When you buy the X90L, you can choose 10 movies to redeem in up to 4K HDR quality, and enjoy 24 months of unlimited streaming.

A great TV for gamers, the X90L recognises when a console is connected and powered on, automatically switching to Auto Low Latency Mode in HDMI 2.1 so you can enjoy smoother, more responsive gameplay. In high-contrast scenes, you’ll be able to see the crucial details in the darkest and brightest parts of the screen, thanks to our Auto HDR Tone Mapping technology. With Auto Genre Picture Mode, you won’t need to worry about adjusting your settings as you switch between different types of entertainment.

Our new dedicated Gaming Menu allows you to optimise your gaming performance - quickly. It includes Motion Blur Reduction, Black Equaliser, Crosshair (available in six different styles), and Custom Screen, which allows you to maximise your view when you need to see more detail in every corner of a game and minimise it when you need your eyes to focus on the enemy with laser vision!

You'll access 700,000+ movies and TV episodes from across your streaming services on this Google TV, and everything is organised into topics and genres to suit your personal interests.

Set aside your remote and control the X90L hands-free! Voice Search makes life so much easier - just ask to find a specific title, search by genre, get personalised recommendations... You can even use it to control your other smart home devices, and more.

You can even save up to 32% more energy with our TV! Our new Eco Dashboard puts all of your eco settings in one place that's intuitive and user-friendly, so you can save energy without hassle or jargon.*

BRAVIA CAM is compatible, allowing you to take your video chats to the big screen, and more.

Crunchyroll - the largest anime streaming service in the world – is included on the X90L too. With a vast library of anime, manga, and other original content, you can watch titles like ""Lupin the Third,"" ""Attack on Titan,"" and ""The God of High School"" on-demand on your Sony TV. The movies and shows are translated and subtitled or dubbed, so you can enjoy in a variety of languages."

"Watching sports on the X90L is an absolute pleasure. Pictures are bright to capture more real-world detail, and motion is smooth so you never miss a slice of the sporting action. Our Cognitive Processor XR serves this feast for your eyes - and for your ears too.

A real revolution in power and processing technology, our Cognitive Processor XR understands how humans see and hear in real-life. For example, it recognises that you will be focusing on the player with the ball, and that the sound of the crowd should roar from all directions. With this complex level of understanding, the X90L then recreates scenes in your living room that are so realistic, you can see them unfold in front of your eyes and hear the action all around you.

Sports fans, rejoice! Full Array LED breathes brightness and contrast into every competition, making it a joy to watch.

Full Array LED places more LEDs across the entire screen, with each zone precisely controlled in real time. We've combined this with our XR Contrast Booster 10 to make bright areas brighter and dark areas darker. No more details overwhelmed by shadow or lost in blown-out highlights - just breathtaking contrast, colour, and depth!

Even when you're watching the match in daylight, you'll enjoy the same stunning picture quality, with the rich texture that makes everything feel so real.

High-speed sports are smooth, clear, and blur-free on the X90L.

The human eye sees a slight judder when frames don't quite match up or when the brightness drops, but our XR Motion Clarity technology uses intelligent motion processing for fast-moving objects across frames and keeps everything bright. This means you can see every sprint, jump, or cycle, without blur - just how you would if you were there at the event."

"Not only do you get realistic visuals with the X90L, you get realistic sound too! Our Acoustic Multi Audio technology recreates sound that appears to come from its original sound source, and when sound matches with what's happening on-screen, it's so much more immersive.

Two X-Balanced speakers, and two sound positioning tweeters ensure pictures and sound are precisely aligned. That means you'll hear as a car races across the horizon, or the sound of a cheering crowd from the sides. With such an accurate audio experience, you'll feel closer to the atmosphere inside the stadium.

You can even take your home entertainment up a notch with the Acoustic Center Sync feature. This works by synchronising your TV's audio system with the centre channel of a compatible Sony soundbar, turning them into the centre speaker of your set-up. This strengthens the sound positioning of audio sources within each scene, as well as dialogue clarity, so you'll always hear commentaries loud and clear.

You'll gain better control over your sound with this feature too, with your TV and soundbar settings easy to access and adjust in one place, without interfering with what you're watching."

"Perfect for PlayStation 5, the X90L recognises when a console is connected and powered on. It then automatically switches to Auto Low Latency Mode in HDMI 2.1 so you can enjoy smoother, more responsive gameplay. This is a vital feature for those who want the competitive edge in fast-moving, high-intensity games.

In high-contrast scenes, you’ll be able to see the crucial details in the darkest and brightest parts of the screen, thanks to our Auto HDR Tone Mapping technology. The High Dynamic Range (HDR) settings will be automatically optimised for your specific BRAVIA TV model during the initial PS5 console set-up.

In fact, whichever console you’ve got, there are many reasons that make this one of the best TVs for gaming.

With up to a massive 120 frames per second (4K/120fps) for near-instant on-screen action, you can take on any shooting, sports, or high-performance challenge! 

To avoid stuttering delays and screen tearing, a Variable Refresh Rate (VRR) in HDMI 2.1 is featured. This means the TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.

You won’t ever need to worry about adjusting your settings as you switch between different types of entertainment either. With Auto Genre Picture Mode, Sony BRAVIA TVs automatically enter Game Mode to minimise input lag and make the action more responsive. When watching movies on PlayStation 5, the X90L will automatically switch back to Standard Mode to focus on picture processing.

There's even a new dedicated Gaming Menu, accessible with one touch of a button on your remote! Here, you'll find all the settings you need to optimise your gaming performance in one place - quickly. This includes VRR (on or off), Motion Blur Reduction, which dims the screen to improve picture smoothness, Black Equaliser to make your screen brighter and reveal hidden objects in a game, and more. Also, we've included a customisable Crosshair feature that will help you perfect your aim, and there are six different styles to choose from. Our new Custom Screen feature could be the secret to your next win! Use this to change the size of the screen, maximising it when you need to see more detail in every corner of a game, and minimising it when you need your eyes to focus on the enemy with laser vision."