Meet the Powerful and Intelligent α7 AI Processor Gen8
Step into a new era of smart performance and enhanced visuals with LG’s α7 AI Processor Gen8. Designed for speed, precision, and superior picture quality, this next-generation chip delivers significant improvements in processing power, resulting in sharper, more lifelike 4K images with enhanced depth and detail. Whether you're streaming, gaming, or watching live TV, every frame is analysed and optimised in real time to bring you a truly elevated viewing experience.
Real 4K, Refined with Pure Colours
Enjoy a stunningly immersive picture with Pure Colours in Real 4K. Every image is rendered with vivid colour accuracy and striking detail, creating a viewing experience that’s both natural and breathtaking. From action-packed blockbusters to serene nature documentaries, each scene is brought to life with remarkable clarity.
4K Super Upscaling – Elevate Every Frame
LG’s advanced 4K Super Upscaling technology transforms your content, enhancing resolution, brightness, and clarity. Even non-4K sources are upscaled to near-native 4K quality, so you can enjoy older content or lower-resolution streams with enhanced detail and vibrancy.
Smarter Search with AI Voice Assistant + Microsoft Copilot
Powered by built-in AI, your TV becomes your personal assistant. Ask questions using AI Search, and get instant, tailored results—whether you're looking for a movie recommendation, weather update, or restaurant nearby. For more complex inquiries, your TV works in tandem with Microsoft Copilot, delivering deeper insights and expanded solutions right on your screen.
Real-Time Help with AI Chatbot
Your TV just got smarter—and more helpful. The AI Chatbot responds to voice commands, understands your intent, and solves problems or requests in real time. Need to change picture settings, find a new show, or adjust the sound? Just speak—it’s like having your own personal assistant built into the TV.
Intuitive Navigation with AI Magic Remote
The redesigned AI Magic Remote brings seamless control to your fingertips. With voice commands, point-and-click functionality, and the all-new AI button, interacting with your TV is more intuitive than ever. Drag, drop, search, and control effortlessly within LG’s user-friendly webOS platform.
Stay Updated with the webOS Re:New Program
Never fall behind on features or performance. LG’s award-winning webOS Re:New Program gives you a major software upgrade every year for five years, ensuring your smart TV continues to evolve with the latest capabilities and interface enhancements.
WOW Interface – Seamless Soundbar Control
Simplify your audio setup with WOW Interface, which allows you to conveniently manage your LG Soundbar settings directly from your TV. No need for multiple remotes—adjust volume, modes, and more from a single on-screen menu.
Go Bigger with LG Ultra Big TV
See your content like never before on an LG Ultra Big TV. Whether you're watching the latest blockbuster, cheering for your team, or battling in your favourite game, the super-sized screen combined with high resolution delivers a cinematic and immersive viewing experience right at home.
Powerful Gaming Performance with VRR
Gamers rejoice—LG brings you Variable Refresh Rate (VRR) support for ultra-smooth, responsive gameplay. Enjoy lag-free action and crisp graphics that keep up with every movement, so you stay one step ahead in fast-paced titles.
FILMMAKER MODE™ – Authentic Movie Watching
Watch films the way the director intended. FILMMAKER MODE™ preserves the original aspect ratio, colours, and frame rate, while adapting to ambient light to maintain optimal visuals. It disables unnecessary processing, ensuring a true-to-the-original cinematic experience.
